Cookie Policy
Last Updated: May 15, 2026
1. Introduction
Welcome to Marcos. This Cookie Policy is designed to help you understand what cookies are, how we use them on our website (marcos-pizza.digital), and what choices you have regarding their use. We are committed to being transparent about our data practices and respecting your privacy rights under applicable United States laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing consumer protection and online privacy.
Please read this policy carefully. If you have any questions or concerns, you can reach us at any time using the contact details provided at the end of this document.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to provide a better and more personalized user experience, and to gather analytical data about how visitors use a site.
Cookies are not programs and cannot carry viruses or malware. They simply store a small amount of information — such as your preferences, login status, or shopping cart contents — that can be read by the website the next time you visit. Some cookies are set by the website you are visiting (known as "first-party cookies"), while others are set by third-party services operating on that website (known as "third-party cookies").
2.1 How Cookies Work
When you first visit marcos-pizza.digital, your browser receives one or more cookies from our server or from third-party services embedded on our pages. Your browser stores these cookies locally on your device. On your next visit, your browser sends the stored cookies back to the server, allowing the website to recognize you and recall your preferences or session information.
Cookies can be either session cookies — which are temporary and deleted when you close your browser — or persistent cookies, which remain on your device for a set period of time or until you manually delete them.
3. Types of Cookies We Use
Marcos uses four main categories of cookies on our website. Each category serves a different purpose, and some are more essential to the functioning of our site than others.
3.1 Strictly Necessary (Essential) Cookies
These cookies are absolutely required for the website to function properly. Without them, core services such as navigation, security, and access to protected areas of the site cannot be provided. Essential cookies do not collect any information about you that could be used for marketing purposes, and they do not remember where you have been on the internet.
Because these cookies are strictly necessary to deliver the services you request, they are placed without your prior consent. However, you may disable them through your browser settings, though doing so will significantly impair your ability to use our website.
3.2 Analytics and Performance Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously or in aggregated form. They allow us to measure the number of visitors, identify the most popular pages, understand how users move through our site, and detect any technical errors. This information helps us improve the performance and usability of marcos-pizza.digital.
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics places cookies on your device to collect standard internet log information and visitor behavior information. The data collected is processed in a way that does not directly identify any individual. You may opt out of Google Analytics tracking at any time (see Section 6 for instructions).
3.3 Functional Cookies
Functional cookies enable our website to remember choices you make and provide enhanced, more personalized features. For example, they may remember your location, language preference, or menu customizations so that you do not have to re-enter this information on each visit. These cookies may be set by us or by third-party providers whose services we have added to our pages.
The information collected by functional cookies may be anonymized, and these cookies cannot track your browsing activity on other websites.
3.4 Advertising and Targeting Cookies
Advertising cookies are used to deliver advertisements that are relevant and engaging for you and more valuable to publishers and third-party advertisers. These cookies track your visits to our website and other websites, building a profile of your interests so that advertising networks can show you relevant ads on other sites you visit. They also help us measure the effectiveness of our advertising campaigns.
We use Google Ads (formerly Google AdWords) and may use other advertising platforms. These services may place their own cookies on your device. Please refer to the third-party opt-out tools listed in Section 6 of this policy to manage your advertising cookie preferences.
4. Specific Cookies We Use
The table below provides a detailed list of the specific cookies placed on your device when you visit marcos-pizza.digital, including their names, purposes, types, and durations.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how you use the website. Distinguishes individual users by assigning a randomly generated number as a client identifier. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID that is used to generate statistical data on how you use the website. Used to throttle request rate and store and count page views. | Analytics | 24 hours |
_gat |
Google Analytics | Used by Google Analytics to throttle the request rate, limiting the collection of data on high-traffic sites. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Stores and tracks conversions from Google Ads campaigns. | Advertising | 3 months |
cookieconsent_status |
Marcos (marcos-pizza.digital) | Stores the user's cookie consent status so that the consent banner is not shown on every page load. | Essential / Functional | 1 year |
session_id |
Marcos (marcos-pizza.digital) | Maintains your session state across page requests, enabling features like the online ordering system and login functionality. | Essential | Session (deleted when browser closes) |
cart_token |
Marcos (marcos-pizza.digital) | Stores a unique token to identify your shopping cart and retain items you have added during your visit. | Functional | 7 days |
user_preferences |
Marcos (marcos-pizza.digital) | Remembers user preferences such as location, language, and menu customizations to provide a more personalized experience on return visits. | Functional | 6 months |
_fbp |
Facebook (Meta) | Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Tracks visits across websites to build an interest profile. | Advertising | 3 months |
CONSENT |
Stores the user's consent status for Google services and tracks whether the user has been shown specific notifications. | Functional | 2 years | |
NID |
Registers a unique ID that identifies a returning user's device. The ID is used for targeted advertising and remembering user preferences. | Advertising | 6 months |
5. Third-Party Cookies
In addition to the cookies set directly by Marcos, certain third parties may also place cookies on your device when you visit our website. These third parties include but are not limited to:
- Google LLC — for analytics, advertising, and general website performance services.
- Meta Platforms, Inc. (Facebook) — for social media integration and advertising purposes.
- Other advertising networks and analytics providers — as we may update our services from time to time.
Marcos does not control the cookies placed by these third parties. Their use of cookies is governed by their own respective privacy and cookie policies, which we encourage you to review:
6. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies (except those that are strictly necessary). There are several ways you can manage your cookie preferences:
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, to notify you when a cookie is being placed, or to delete cookies that have already been stored on your device. The methods for managing cookies vary by browser. Please refer to your browser's help documentation for specific instructions:
- Google Chrome — Cookie Settings
- Mozilla Firefox — Cookie Settings
- Apple Safari — Cookie Settings
- Microsoft Edge — Cookie Settings
- Opera — Cookie Settings
Please be aware that if you use multiple devices or browsers, you will need to adjust cookie settings on each one individually.
6.2 Google Analytics Opt-Out
To prevent Google Analytics from collecting and using your data when visiting any website, you can install the Google Analytics Opt-out Browser Add-on, available at:
Google Analytics Opt-Out Add-on
Alternatively, you can manage your Google advertising preferences through Google's Ad Settings:
6.3 Facebook (Meta) Opt-Out
To opt out of interest-based advertising from Facebook and manage your ad preferences, visit:
6.4 Industry-Wide Opt-Out Tools
You may also use industry-wide opt-out tools to manage advertising cookies from multiple companies at once:
- Network Advertising Initiative (NAI) Opt-Out Tool
- Digital Advertising Alliance (DAA) Opt-Out Tool
- Your Online Choices (for EU users)
6.5 Mobile Device Settings
If you access our website on a mobile device, you may be able to manage interest-based advertising preferences through your device's operating system settings:
- iOS (Apple): Go to Settings > Privacy > Tracking and disable "Allow Apps to Request to Track."
- Android (Google): Go to Settings > Google > Ads and enable "Opt out of Ads Personalization."
7. Impact of Disabling Cookies
While you have every right to restrict or disable cookies, please be aware that doing so may affect the functionality and performance of our website. Specifically:
- Essential cookies disabled: Core features of our website — including online ordering, login, and navigation — may not function properly or at all. We strongly recommend keeping essential cookies enabled.
- Analytics cookies disabled: We will no longer be able to collect data about how you use our site, which limits our ability to improve user experience and fix technical issues.
- Functional cookies disabled: Your preferences (such as your saved delivery address, language settings, or previously customized orders) will not be remembered between sessions, requiring you to re-enter information on each visit.
- Advertising cookies disabled: You will still see advertisements, but they will be less relevant to your interests. Your opt-out preference may be stored in a cookie itself, so if you clear your browser cookies, you may need to opt out again.
8. Do Not Track (DNT) Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to browser DNT signals. However, you can use the opt-out tools listed in Section 6 to exercise control over tracking and advertising cookies.
9. California Privacy Rights (CCPA/CPRA)
If you are a resident of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). In the context of cookies, this includes:
- Right to Know: You have the right to know what personal data we collect through cookies and how it is used.
- Right to Opt-Out of Sale/Sharing: If we share your data collected through advertising cookies with third parties in a manner that qualifies as a "sale" or "sharing" under California law, you have the right to opt out. You may exercise this right by adjusting your cookie preferences or using the opt-out tools provided in Section 6.
- Right to Non-Discrimination: You have the right to exercise your privacy rights without being discriminated against in terms of service quality or pricing.
To exercise any of these rights, please contact us using the information provided in Section 11 of this policy.
10. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable laws, or for other operational or regulatory reasons. When we make material changes to this policy, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on our website.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of marcos-pizza.digital after any changes to this policy constitutes your acceptance of those changes.
11. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us. We are happy to assist you and will respond to all inquiries in a timely manner.
Marcos — Contact Information
- Business Name: Marcos
- Website: marcos-pizza.digital
- Email: [email protected]
We aim to respond to all privacy-related inquiries within 30 days of receipt.
This Cookie Policy was last updated on May 15, 2026 and applies to the website marcos-pizza.digital operated by Marcos in the United States. This policy is governed by applicable U.S. federal and state laws, including the Federal Trade Commission Act and the California Consumer Privacy Act (CCPA/CPRA) where applicable.